← All diagrams

Financial model

$1,500 a month in ads, a setter call from John inside 5 minutes, and a sales call with Jot. Here is what comes back.

Revenue is the package price collected per closed deal. $3,000 is the starting price; any higher-priced package lifts every revenue number.

Financial modelThree scenarios of a $1,500 monthly ad spend with a $3,000 package, from leads through booked, held and closed deals to revenue and ROAS. Expected case highlighted.SCENARIO1 LEADS2 BOOKED3 HELD4 CLOSED5 REVENUE6 ROASConservative$3,000 PACKAGE50$30 PER LEAD1020% BOOK5.555% SHOW1.120% CLOSE$3,300PER MONTH2.2x$1,364 / DEALExpected$3,000 PACKAGE60$25 PER LEAD1525% BOOK9.865% SHOW2.425% CLOSE$7,313PER MONTH4.9x$615 / DEALAmbitious$3,000 PACKAGE75$20 PER LEAD22.530% BOOK15.870% SHOW4.730% CLOSE$14,175PER MONTH9.5x$317 / DEALBAR = COUNT PER MONTHEXPECTED CASE